King Pin Business Cards

When creating a brand from scratch it is tempting to go for free stuff every time. There are compromises to be made when shopping the free way however, the biggest being quality and originality. If you are shopping for free templates for a website or stationery then you can guarantee other people are too. Everything from nametags to business cards are available for free online, with varying degrees of success. It is tempting to just accept the norm, or to be conservative, especially when first starting out. We are often risk averse until we know our field a lot more, or have been in business a while. After all, just starting up on your own is risk enough, right? The problem with that mindset is that more often than not without risk there is no reward. Unless you have a unique selling proposition you are going to need to do all you can to stand out from the crowd and get noticed.

One of the most prized accomplishments in business is originality. It can make or break a company, product or service. A newcomer to any market isn’t going to get anywhere if they just offer the same thing for the same price as everyone else. When shopping, people tend to go with what they know. Established brands spend millions of dollars creating an emotional connection between their brand and their audience. They want buyers to think of their products as the only one to buy, the most reliable, best value or whatever. Unless you have an advertising budget of at least seven figures you aren’t going to be able to compete with this. This is where originality comes into its own.

If you can devise a product, service or offering that’s original, or done in an original way then you don’t need millions of dollars to sell it. Once you can spread the word about it, it will sell itself if done correctly. The same with your business brand. Come up with something original and it instantly becomes memorable. Go with the standard and it becomes forgettable. When competing in any field, with any competitor you have to have or offer something they don’t in order to win, succeed or often to even be noticed.

Think twice before doing something supposedly mundane like ordering business cards online. What does the design say about you? Is it going to grab the attention of your target audience? If it sits among others on a table does it say “look at me”? If it doesn’t, it needs to. It is a marketing and promotional tool, just like your website, flyers, leaflets and whatever else you use to advertise yourself. Being run of the mill isn’t acceptable nowadays, especially if you want to be a success. Business cards like anything else need a great deal of thought and most of all originality in order to make them worthwhile.

Setting up a new business in Florida is a fairly simple process. Running it is the hard part! You have three options when first creating it, becoming a sole proprietor, partnership, Limited Liability Company or corporation. If your business comprises a single self employed person offering services locally without much in the way of assets or liabilities then sole proprietor is a good way to keep things simple. The downside is that any business debts you may accrue can be collected from your personal assets like your car or home.

A partnership is useful when two or more people want to offer services in an equal manner. It means everything is split evenly between the partners, unless specified otherwise. It is nice to have someone to share the burden of being in business with, but it also means you share the responsibility when things go wrong.

A limited liability company is like a corporation in that it is much more formal and has to have legal documentation filed with the local and state authorities. It is slightly harder to run the administration but protects the business owners from liabilities should things go wrong.

Incorporating your new business offers some real benefits, but is a slightly more complicated process. The main advantage is that it separates your business from the personal, so whatever happens to the business, your car and home are safe. Your directors, stockholders or company officers are also protected from liability for debts should the business fail. The maximum liability for any of you is whatever the business and its assets are worth.

Tax laws are also friendlier when working in a corporation too. The rate of tax is much lower than you would pay as an individual and you can own shares in other companies and receive dividends of up to 80%. If the business expands you can offers stocks, and go public. This is a great way of making money available for expansion or other projects. The downside is that you will not own all of the company any more, and depending on the size or structure will have a lot more accounting to do.

Any of these company structures can be formed online, and maintained online. In fact they can be run completely virtually. All of the branding, stationery, contact information and administration can be bought on the web. The internet has revolutionized creating and running businesses. You can even make business cards online. This has simplified owning and running a business significantly if you are web savvy. Filing and tax returns, accountancy, virtual assistants can also be managed over the internet.

Setting up your own business used to involve meetings with the bank, accountant and at least an afternoon at Town Hall or somewhere. It was a laborious process involving lots of paperwork and administration. Now it can be done with a few keystrokes and a credit card. Never before has it been as easy to go it alone than now.