Pre-printed or custom stationery is one way to set yourself apart from the rest. One more thing to make you and your approach original and a little bit different.
Of course businesses all have their corporate branded stationery, but you don’t have to be a large company to enjoy this little perk. There is nothing stopping homes or students having something original to write on or with. Having custom note-pads, scratch pads, pens or pencils lying around the house means there is no excuse not to have something to write with when you need to make notes or take a message. The added advantage of taking custom stationery to school or college is that it will always be your own. Nobody can steal it, and those who you give or lend it to will always remember who gave it to them. A good way to get into people’s good books!
Have a personal branded card, pens or notes is also a great, and subtle way of giving someone your number. No more fumbling for a lipstick or pen to scribble a number on a napkin or the back of your hand, we all know how they end up. In the trash or showered off the next morning!
For businesses, custom or branded stationery is almost a requirement. It projects a professional attitude and offers another way for someone to get your contact details. It is also regarded as something that adds weight to any written communication. It is often said that something written on company headed paper is as good as a contract, so that paper had better be good!
Custom stationery doesn’t have to be restricted to your own office either. Using chosen pieces as promotional gifts to contacts and prospects is also a good way of advertising your company and creating goodwill with established clients or suppliers. Choosing something useful that not only markets you, but offers value to the recipient is the best way of ensuring your gift doesn’t just end up in the trash. Personalized stationery is an excellent way of offering that value. Every company, office and home uses it, even if we don’t think about it much. Offering paper, pencils or pens with a subtle marketing message or corporate logo that is inoffensive will find wide acceptance with almost any audience.
When considering the design for your custom stationery, as much thought should be put into it as the brand as a whole. It might even be appropriate to use the brand instead of creating something new. Something recognizable that the recipient will automatically associate with your company is the best way of calling them to action. The action you want it to be is to call you and give you business.
ThoughtMechanics offers a range of custom stationery from Post-It Notes to pens, note-pads, pencils and even shirts or t-shirts. Make the most of this useful marketing strategy as it might just be the best advertising money you spend.