A color business card is pretty much a no brainer nowadays. When people are putting string, hair, wool, steel and a million other things onto their cards, not even having a color on one is unforgivable unless it fits the design. There are some really cool black and white or sepia designs out there that look amazing, but color is king.
There are supposedly several million colors available to print. I’m sure the human eye isn’t even capable of telling the difference between most of them. Color attracts the eye and makes a statement. As many discussions over art is about the use of color, rather than the technique or subject matter it stands to reason that color is important to us. We are all attracted to one color or other depending on our personalities and moods. It can reflect our feelings, desires and innermost thoughts, while expressing our sorrow or anger better than words ever could.
When all this is taken into account it stands to reason that we should harness all these emotions and try and use them to influence people. Clever use of color can alter the mood or decisions of people.
Now I’m not sure how much more mood changing or decision influence a color business card can do over a plain white one, but I’m certain when it comes to attracting attention, color wins every time. A little glimpse of a rich red or purple when a decision maker opens his contact book is going to make much more of an impact than the usual slip of white. It makes sense to utilize every advantage you can when trying to attract someone’s attention.
A color business card may cost a little more than a standard print or design but the return on investment will be much greater as a result. Even a single extra contact or client due to an eye catching card can more than pay for the whole batch of them in no time at all.
You or your card designer should choose a design that not only you like, but what says what you want it to say about your company. Certain colors are synonymous with companies since they used them in branding. Ford black, Coca Cola red, Pepsi blue, McDonalds red and yellow. They evoke immediate recognition through clever use of color and the companies don’t miss a trick to get them in front of you in a positive light.
Setting your brand up with a specific palette from the off can help you to build a coherent brand, and as long as you don’t go changing it, one that people will associate with you and your company for a long time. This is an essential step in building a recognisable brand and even though starting with a color business card is a small step, as long as each step leads to success its worth taking. Anything that keeps you in the mind of your audience is a good thing in any kind of business.
Filed under: Full Color Business Card
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