King Pin Business Cards

Japanese business etiquette may seem like a dark art to those doing business with them for the first time. The stiff formality, all that bowing and looking at the floor. Many international businessmen get a little overwhelmed by it until they get to know the country and the customs a little better.

In reality Japanese business etiquette isn’t so far removed from that of its Western counterpart. It revolves around politeness, good manners and respect, which most Western business will be familiar with. The main difference is that the Japanese are much more formal in their dealings. This is never more true than when meeting a new contact for the first time. Even the exchange of business cards is a ritual.

Fortunately most Japanese are aware that their culture may appear to be a mystery for most Westerners and make allowances for it. This means minor transgressions or improprieties will be overlooked, and may even be used as an icebreaker. As you get to know your Japanese contact things may relax a little, but it will never be quite as informal as in the US for example.

In Japanese business etiquette business cards are essential. Try and have a double sided business card design with your details in English one side and Japanese the other and expect to use at least 100 for a one week business trip. They are generally exchanged at every meeting or function where you make new contacts.

When receiving a Japanese business card, take it with respect. Try to remember to take it with both hands and say thank you, which is “hajimenashite” in Japanese. When giving out your card, present it with both hands, with the Japanese language facing the top and towards your contact. It may help here if you have your corporate logo printed at the top of your card so you know which way it goes.

When handling received cards there are a few very important things you need to know. Business cards are treated almost casually in Western culture. They mean something completely different in Japan. Never fiddle with a card, write on it, fold it, or show it disrespect in any way. When you get a card, put it in a proper card wallet or holder immediately so as not to cause offense. Also make sure you collect all the cards you are given and treat them all with the same respect, whatever the seniority of the giver. It is regarded as a serious slap in the face to leave or disrespect a card at any time. This is an important point, as Japan is one of the few countries left where a job can be for life. That entry level person who gave you his card, could be a member of the board fifteen years down the line. They WILL remember if you treated them with disrespect even if it was many years ago.

A good rule of thumb is to just act as respectful and polite as you would want to be treated yourself. Minor faux pas and cultural misunderstandings are inevitable if you haven’t been exposed to the culture before.