A business card is one of the most useful, but undervalued marketing tools there are. Despite living in a digital age, we still use these little card rectangles to introduce ourselves to new contacts.
Even with the increased virtualization of the business world, video conferencing and internet collaboration, face to face meetings are what really get things done. Real life meetings and conferences are where deals are made and relationships formed. Once you have that working relationship with someone, then technology can take over.
So the traveling businessman is still the vanguard of your organization. Going out there meeting and greeting, smiling politely and pressing the flesh. As a company, you ensure your representative is well dressed, well looked after, has good facilities wherever they go and generally makes sure they have what they need to get things moving.
So why then is one of the most effective marketing tools overlooked so often?
The handing over of business cards is still a mainstay of any meeting. Some countries even have little ceremonies or traditions to be observed when doing it. Despite all the technical advances in the world, the little card is still viewed as a valuable and traditional way of exchanging contact information.
There is the crux of the problem, traditional. Business cards are viewed as traditional and many companies don’t want to vary from the established norm. Being imaginative with a business card design isn’t going to shock people into not doing business with you, but it might interest people enough to find out more about you.
This is the whole point of the card. To allow someone who needs you or your services to be able to contact you whenever they want. If your card is sitting in a pile of others which all look the same, what makes you stand out from everyone else? The card is a marketing tool, therefore it should market you. It should be different enough that it stands out, innovative enough to prompt comment or conversation, but traditional enough that it can fulfill its function without offending anyone.
In certain parts of Europe like France, Italy, Monaco and Switzerland, style is expected in everything you do. A plain white business card simply won’t do. It will work against you when dealing in those countries as it gives the impression that you miss the details, and aren’t keeping up with the times.
This is where ThoughtMechanics come in. We can design a card for you, or you can download our ThoughtMechanics Business Card Creator software and design your own. Alternatively you can upload a design and we can print it for you.
Whichever method you choose, we can quickly and efficiently get the cards printed and sent back to you so you can start making a difference to your sales.
There is plenty of room for creativity in a traditional framework. We can create a design that is both stylish and different enough to make you stand out from the crowd, while not appearing brash or disrespectful.
Make a real difference to your business, let us revolutionize your cards today.