26 Aug 11

A business card template is an easy to use format in order for you to use someone else’s design for your own purposes. Templates are one of the most prolific was a budding designer, or even an established one can break into the business or earn a bit of money while in it. There are websites out there that specialize in providing places where designers can sell their business card templates, and any other designs they want to sell.

There are templates for almost everything nowadays in fact most of my own business branding is from templates. It is a cost effective and convenient way to use designers while retaining convenience to modify or update it as you see fit. They cost relatively little compared to hiring a designer directly, but it will be rare that you get an exclusive use of the design unless you pay an exclusive price for it.

An hour or two with photo editing software can modify an existing template to your needs and a few more hours could have you making your own! This will be much better than using a stock template from a printers website or something as these are often monochrome or two colours, with basic fonts and little if any design qualities.

I would suggest not using a stock template if you are starting out in business as it could give completely the wrong impression of you and your company. You need a good quality, professional looking brand and persona from the off when starting off in business, otherwise you may be associated with it for a long time. Even if a brand changed relatively quickly, those who have seen it may remember it for longer than you would like. Rebranding is an expensive exercise even if you are a smaller company and the ramifications are much more than just financial.

A business brand, from a template or otherwise will be the face of your company. Think of some of the biggest brands out there, and wonder if there brand would slip if they used cheap stock templates. Saying that, the money that these companies spend on branding and corporate identity could keep a small country fed for a long time I imagine! We can’t all hire Sachs and Sachs to take care of our advertising and branding so we are fortunate that there is a cheaper, middle ground.

If you are a designer, then creating templates is a lucrative way to create a residual income while polishing your skills at the same time. If you have some decent Photoshop skills and flair for colour and design then making business card templates could be a good source of income while helping out fledgling businesses like mine. This kind of symbiotic relationship creates good contacts within business. It can also lead on to repeat orders if your stuff is good enough. I go back to the designer of my first template each time I need something new because I know the quality of the design.


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