Business Card Magnets

The first mention of magnetism was between 625 and 545 BC, where Aristotle attributed a discussion about it to the Greek thinker Thales. It was around a similar date that an Indian surgeon called Sushruta allegedly used in it medicine. He is regarded as the father of medicine and was the first to recognise that Angina or heart attack was related to body size and obesity.

The next earliest mention of it was in China in the 400’s BC in a book called “Book of the Devil Valley Master”. Things have moved on a lot since then. We have navigated with magnetism, repelled objects, run trains cured disease with it. The latest use for this wonderful discovery? Business card magnets.

Many people like to have contact information handy for businesses or service companies without having to sort through piles of paperwork or going on the internet. Magnets are a fun yet practical solution for being visible in these situations as business card magnets can be stay on refrigerators and filing cabinets for years. It is a sure fire way to remain accessible to your clients while also providing other uses, such as holding up pictures or recipes.

Any business can take advantage of the marketing miracle that business card magnets can provide. All you have to do is hand them out whenever you are pout and about, doing business or otherwise. A novelty type card is a great way to break the ice or avoid the awkwardness of foisting your business card on someone, especially if you are actually doing business.

Your audience will be able to stick you on refrigerators, filing cabinets, vending machines, lockers or any other metal surface. This exposure makes a magnet card a very powerful advertising tool. If your clients have your stick on business card magnets, you already have an advantage over your competitors as your business cards are always in front of your customers eyes. For example, if you sell organic vegetables, providing your customers with a magnetic business card is ideal. Your details are right there when they are thinking about food, which is an ideal emotional connection to make. Alternatively, if you sell tools or auto parts, a business card magnet could be placed on the case for each item, or on the clients toolboxes. Chances they will be there for years to come.

Using a little imagination and proper placement can make these ideas work for you. They don’t have to be exactly like these examples, but making a connection between your product or service and the type of magnet or design used can directly influence how much extra business it gets you. If you can add a practical element to the card too like having a magnet strong enough to hold shopping lists on someone’s refrigerator or “stop stealing the paperclips” sign in an office the likelihood of it staying in place for a while increases exponentially. It just goes to show what a little imagination and creativity can achieve, even with such a normal item as a business card.